Since the start of the global pandemic outbreak of Covid-19, Swiss Eyewear Group (SEG) has focused on helping by manufacturing and delivering high quality protective eyewear to organizations in need of extra eye protection. SEG has delivered hundreds of thousands of glasses to hospitals, first responders, government organizations, public transportation companies and charity organizations.
For the coming weeks there is optimism that retail shops will be able to slowly open again and the need for protection will shift from front line workers to all people who will be slowly reentering the workforce and trying to move back to a normal routine. Many countries will be recommending that consumers take extra precautions to protect themselves in the months to come. That is where opticians – who have built up long-term relationships based on trust with their customers – can offer their customers a great service by providing protective eyewear.
“During those difficult times we as SEG want to support the opticians and the public by offering high quality protective eyewear - that meet fully the European standards and are quality controlled by our quality managers in the factories on a daily basis - at a very attractive price and very fast; in order to ensure those protective glasses are available and affordable for the general public when they are needed” says Jerry Dreifuss, CEO of Swiss Eyewear Group.
The Invu - Swiss Eyewear Group protective eyewear product range satisfies the various needs for protection from full protection to styles that offer very solid protection but are more appealing to a younger target group. There are also styles that fit perfectly over prescription glasses. With a the highly attractive and affordable recommended retail price opticians can contribute to public safety by offering very timely and useful products to their customer base and no doubt increase their customer base and customer loyalty by offering this service.