CooperVision Specialty EyeCare Names Marie Blanchard as Global Lead for the Irregular Cornea Category.

Marie-Christine Blanchard is now responsible for overseeing category growth across the company, including guiding cross-functional teams in support of the increasing number of eye care professionals adopting technologies such as scleral contact lenses.

 Prior to the promotion, Ms. Blanchard was the scleral lens lead for the Americas region and was responsible for commercial and manufacturing operations for CooperVision Specialty EyeCare in Canada.

Her work with the company began during her formative years, having grown up in the contact lens business with the guidance of her grandfather and father, the renowned Jean-Louis Blanchard and Jean Blanchard, respectively.

She is a licensed optician, holds a baccalaureate in business marketing, and earned her MBA in International Business through a joint degree program from the University of Sherbrooke (Canada) and ESCEM (France).

CooperVision Specialty EyeCare develops, manufacturers, and provides access to a portfolio of industry leading soft custom and rigid gas permeable lens designs, including orthokeratology and scleral lenses to address segments such as myopia management, irregular cornea management and presbyopia management.

Its steady voice, ongoing research and innovative products and services play a leading role in expanding care worldwide. The group’s brands include Blanchard, GP Specialists, Paragon, Procornea and Soflex.