To support the continued growth of CooperVision Specialty EyeCare customers, the group has promoted Ledonna Buckner to Head Technical Advisor and hired Christine Moufarrej as Head of Marketing, EMEA.
Buckner - who has nearly four decades of industry experience - most recently served as Mid-Atlantic Regional Account Manager for Blanchard, as well as a trainer for the CooperVision Specialty EyeCare commercial sales and consultation teams.
She is now responsible for educating and training the team of technical advisors on all specialty contact lens categories, so they can consult with eye care professionals (ECPs), helping them to be more confident and successful in their fitting and prescribing choices. Buckner is replacing Robert Martin, who held the position since the founding of Blanchard in 1986.
She is a licensed dispensing optician, a Fellow and board member of the Contact Lens Society of America (CLSA), a master of contact lens technology in the National Contact Lens Examiners, and member of the ABO/NCLE board of directors.
In her newly created role, Moufarrej is responsible for further developing the CooperVision Specialty EyeCare marketing strategy and operations across Europe, the Middle East, and Africa.
Previously, she held various positions at pharmaceuticals manufacturer STADA, most recently holding the position as the Group Marketing & Business Development Manager in Dubai. Earlier, she served in product management and sales roles with Grünenthal Group and Algorithm Pharmaceuticals.
