On Sunday, November 17th, the CDV campaign "Vision and Sport" takes the field to promote eye protection.
The new awareness campaign "Vision and Sport" aims to educate people about proper vision care during sports activities, encouraging the use of devices that protect the eyes while also enhancing performance. This is a significant step toward integrating eye health into both amateur and professional sports.
In this context, Commissione Difesa Vista ETS (CDV) has launched a strategic partnership with the Lega Pallavolo Serie A Femminile, seizing the opportunity to promote the spirit of the campaign through prevention and awareness of eye health in sports. On Sunday, November 17th, during the Serie A matches, an audio message will be broadcast in the arenas to inform the public about the importance of eye protection and the associated risks. Additionally, the Lega Pallavolo Serie A Femminile will support the initiative by promoting the CDV campaign video on its social media channels, thereby amplifying the campaign’s impact and visibility.
“Optimal vision is crucial not only for overall health but also for ensuring excellent sports performance. During physical activity, the eyes are among the most stressed organs, making it essential to protect them properly,” says Vittorio Tabacchi, President of CDV ETS. “Protecting vision not only enhances immediate performance but also contributes to long-term health. Healthy eyesight improves the quality of life and performance in every activity, from daily life to sports.”
Mauro Fabris, President of the Lega Pallavolo Serie A Femminile, added: “We are pleased to support the dissemination of the Commissione Difesa Vista project, an initiative that strengthens our commitment to the health and well-being of our athletes and all our fans. Vision is a fundamental aspect of sports performance and is too often underestimated. With this collaboration, we aim to raise awareness and provide concrete support to our entire sports community, promoting prevention and eye health care. The Women’s Serie A once again proves to be not only a sporting excellence but also a movement focused on improving the quality of life for everyone involved.”
Here is the link to the "Vision and Sport" video: Spot Vista&Sport CDV