WMIDO

Chopard reinforces its relationship with the cinema, at Cannes.

Written by MIDO | 05/18/2022

Chopard, which has adopted the seventh art as its inspirational muse, returns again this year to the Festival of Cannes with “Red Carpet 2022”, an exclusive capsule collection of sunglasses and eyeglasses: one model for women and two for men. The glasses reveal high-end details and refined features, inspired by the world of luxury jewellery: from the 306 crystals to the gold plating on the women’s model to the iconic diamond pattern for the men’s models. Each pair of glasses comes in its own special case.

The “Red Carpet 2022” collection is the focus of a photo campaign by Mariano Vivanco. The photos also feature model Petra Němcová - global brand ambassador of Chopard - and Italian actor Michele Morrone.