Proceeds benefit Alex’s Lemonade Stand Foundation
To celebrate the 10th anniversary of its founding as a working group within the CFDA, the eyewear designers of the Council of Fashion Designers of America (edCFDA) will present a dedicated collection of limited-edition eyewear designs, with proceeds benefiting Alex’s Lemonade Stand Foundation for Childhood Cancer.
Of the past and future of the edCFDA, the group’s chairperson, designer Christian Roth (co-founder of Christian Roth Eyewear), notes: “The edCFDA is proud to mark this important first decade of collaboration and impact. When the eyewear designers of the CFDA united as the edCFDA in September 2014, we set forth with a shared vision to drive meaningful initiatives in the optical industry. While we have made significant strides towards our goals, we are focused on the future knowing there is much more we can achieve together.”
The 10th anniversary collection includes six individual eyewear designs by edCFDA members:
Blake Kuwahara (Blake Kuwahara Eyewear)
Christian Roth and Eric Domege (Christian Roth Eyewear)
Gai Gherardi and Barbara McReynolds (l.a.Eyeworks)
Jeff Press (PRESS Eyewear)
Patty Perreira (Barton Perreira)
Selima Salaun (Selima Optique)
The eyewear - five sunglasses and one ophthalmic frame - are unified by the inclusion of lavender tones in the designs as a signifier of cancer awareness. “We are so pleased to come together on this capsule as a collective while exhibiting each designer’s individual creations to support this impactful cause.” says Jeff Press, founder/designer of PRESS Eyewear.
Dedicated proceeds from sales of each designer’s frame will be donated collectively to benefit the mission of Alex’s Lemonade Stand Foundation for Childhood Cancer. ”The edCFDA has an impressive history of supporting charities over the years and ALSF is honored to be chosen for their 10th anniversary initiative," said Liz Scott, Alex's mom and Co-Executive Director of Alex's Lemonade Stand Foundation. "We are so grateful for this partnership – the edCFDA’s donation will have an impact in helping to find cures, while also allowing us to provide support for families affected by childhood cancer."
The 10th anniversary capsule of eyewear designs adds to the edCFDA’s legacy of charitable efforts, including its annual and eagerly anticipated Pride Eyewear Initiative, which has donated more than $100,000 to various LGBTQ+ causes since its inception.
Reflecting on the formation and growth of the edCFDA over the past ten years, Lisa Smilor, Executive Vice President of the Council of Fashion Designers of America, adds that “these remarkable designers have repeatedly demonstrated that their unified efforts have not only brought greater global visibility to each of their unique talents, but that – together – they have had the ability to provide truly meaningful financial support to various charitable organizations, and to the communities that they serve. I have the utmost admiration and appreciation for this special group of CFDA Members - which has been led by the indefatigable Christian Roth for the past decade - with the hope that others will be inspired by, and aim to emulate, their successful efforts.”