WMIDO

Brunello Cucinelli and EssilorLuxottica: together for the next ten years.

Written by MIDO | 11/21/2022

Brunello Cucinelli Casa di Moda and EssilorLuxottica signed, at Casa Cucinelli in Milan, an exclusive ten- year license agreement for the design, manufacture and distribution of eyewear under the “Brunello Cucinelli” brand.

The new agreement will come into effect on January 1, 2023 and run until December 31, 2032. The first collection will be introduced to the market in the first quarter of 2024. This agreement represents an extension of the ongoing collaboration between the two companies started in 2021, which included the launch of a capsule collection signed by Brunello Cucinelli and Oliver Peoples, an EssilorLuxottica’s exclusive brand.

Inspired by culture and beauty, the success of the partnership is built around a shared passion for superior quality, true artisanal craft, exquisite aesthetics and understated approach to luxury.

The long-lasting relationship continues thanks to a common vision, a taste of the beauty and the elegance of the Italian style but also thanks to strong personal affinities based on mutual esteem and loyalty. This new long-term commitment aims to further strengthen the bonds between future generations of the two companies, as Brunello Cucinelli and his whole family wish. They have always seen Leonardo Del Vecchio as a model of humanity and a man of extraordinary class and fine competence.

Ph. Brunello Cucinelli X Oliver Peoples F/W 22/23