Bollé's "Rediscover Earth" ad campaign introduces its new line of sunglasses featuring Volt+ lenses created with artificial intelligence.

Bollé is introducing an exciting, new Volt+ sunglass line with an advertising campaign called “Rediscover Earth.” The revolutionary new lens technology allows people to see the world’s colours more vibrantly than ever before. The campaign is designed to inspire a sense of discovery for the variety of colourful experiences that await when seeing the world through Volt+ lenses. 

Bollé’s Volt+ is the first sunglass lens ever created using Artificial Intelligence. Bollé tested over 20 million combinations to develop a patented solution which delivers a richer colour experience than is humanly possible. Volt+ offers 30% superior colour enhancement to help you see colours you’ve never perceived before while maintaining white balance. 

Alexandre Israel, Bollé Global Marketing Manager explains “Volt+ started with a simple idea : we all want to live memorable moments and share unforgettable experiences. As we value our time outside even more, the “Rediscover Earth” campaign is a vibrant message to all our community, to inspire a sense of discovery for the variety of colourful experiences that await when seeing the world through Volt+ lenses: let’s go out and embrace life. We are also excited to launch an augmented reality filter to support the campaign, fitting our strategy perfectly to put our consumers first. With Phantom and now Volt+, Bollé is the only brand to have two groundbreaking technologies in lenses, showing our strong expertise in this area.”

You’ve got to see it to believe it and you can try it now in Augmented Reality via the Instagram App or by scanning the QR code. All 17 Bollé models offering Volt+ lenses feature in the TRY ON / TRY OUT AR experience.