In its quest to emphasise its “philosophy” of giving added value and communicative meaning to cases for glasses, Fedon asked a group of students from the Bocconi University to conduct a market survey focusing on consumer habits regarding glasses cases. The results show that over one third of those interviewed think the characteristics of the case are important – first and foremost being practicality – and they would be willing to buy one, even if it meant paying extra, if it were of superior quality.
Almost all agreed that they expect coherence between the quality of the case and that of the glasses purchased, not least in terms of image. In 6 out of 10 cases, the result falls short of these expectations, as revealed by the analysis Fedon commissioned from SWG, a company which plans and conducts market, opinion and institutional surveys. Its reputation also precedes it in the sphere of electoral surveys.
In addition, a sizeable percentage of the female population, whose attention to aesthetics and design is well-known, also view glasses cases as an accessory to be shown off. This confirms they can provide the perfect means of advertising a brand.
The Bocconi’s survey once again underscored the importance of glasses cases in communicating the values of the band. An aspect which Fedon, an expert when it comes to cases, has always underscored, making it a reference point for the sector.
