Italia Independent stands up to the challenge of the Covid-19 health crisis by expanding its product line while remaining faithful to its company roots.
The #Beyond The Mask project emerges from a desire to create protective face masks and visors bearing iconic designs that can communicate the brand’s creativity and style while fully respecting current health legislation.
Camouflage, houndstooth, denim and the Italian flag are just some of the designs and patterns offered for the masks, which not only protect the wearer and those in the vicinity but also guarantee a touch of style even in this difficult moment.
The fundraising initiative
Part of the proceeds from the sales of the masks - available online and from top Italian optician stores - will be donated to the fundraising initiative organised by the Laps Foundation to support the Italian Red Cross as they tackle the Covid-19 health crisis.