At MIDO you can have a sensorial experience
Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, will present at MIDO an innovative unique sensorial experience thanks to its E-Sun Kolor Up technology!Visitors have the possibility of experiencing colors in sport as never before, thanks to a Kolor Up sensorial cabin at Essilor Sun Solution’s booth. Immersed in real conditions while downhilling on a mountain bike, all the senses will be burning as they will experience:· breeze on the face, · handlebar vibrations according to the terrain, · the fresh smell of pine bark,· and sounds of nature, pedals and turning wheels. And the main player – sight – is delighted with a truly No ordinary experience which is possible only by wearing a pair of E-Sun Kolor Up glasses.An opportunity for designers and sporting eyewear companies to test the quality of the company's sun lenses, in order to complete their products with a range of high-performing lenses in the colors of the moment and to offer wearers a no ordinary colors experience.