At Cannes, Persol consolidated its closeness to cinema

An ode to Persol’s everlasting connection to the big screen, the iconic Italian eyewear brand brought cinema to life at La Terrasse by Albane in Cannes, between May 15th – May 24th 2024. Taking residence on the renowned terrace, Persol honoured its influential impact on cinematic style with a showcase of the SS24 collection.

Made in Italy, new scene-stealing frames spotlight the artisanal brilliance at the heart of the brand. Signature accents elevate understated silhouettes, exuding effortless charisma through amplified 80mm Supreme arrows, thicker acetate handcrafted in Italy and new tinted premium glass Barberini lenses.

La Terrasse by Albane and Persol welcomed guests from the world of cinema over a remarkable 10 days, made unforgettable by the culinary imagination of triple Michelin-starred chef, Mauro Colagreco.

As a sensational closing act, on May 23rd Persol sponsored a party dedicated to the premier of L’amour Ouf, the highly anticipated film by Gilles Lellouche, joined by the presence of the cast.