New eyewear collections, retail expansion, and luxury real estate for the group led by Mena Marano.
2025 will bring significant developments for the Naples-based group Arav Fashion, guided by designer Mena Marano. Key projects include the return of Silvian Heach eyewear, a new retail strategy, and an ambitious real estate development under the John Richmond brand.
Silvian Heach: Eyewear and retail expansion
Silvian Heach relaunches its eyewear line through a five-year agreement (renewable for another five years) with Jet Set from Civitanova Marche. The new collection features 24 optical models and 15 sunglasses, totaling around 150 color variants, targeting young women seeking excellent value for money.
Additionally, Silvian Heach will expand its retail footprint with new flagship store openings. A 170 sqm store will open on Milan’s Corso Como (April 2025), preceded by an initial opening by February 2025 at a shopping mall in Nola (Naples). The brand aims to open at least ten new locations within two years in strategic cities such as Rome and Florence.
John Richmond: UK comeback and real estate projects
John Richmond will re-enter the UK market with a prominent event at London's Tate Modern on February 22, 2025, marking the start of broader UK distribution through a new local partnership.
The brand is also venturing into real estate with partner Mira Developments Group from the United Arab Emirates. Five international real estate projects are planned within five years in Dubai, Ras Al Khaimah (near a casino set to open in 2027), Muscat (Oman), Kislovodsk, and Dagestan (Russia). The designs, managed by Italian firm Archea, will include luxury residences, five-star hotels, and exclusive cafes reflecting John Richmond’s signature rock and urban style.
Arav Strategy: International and digital expansion
Arav Fashion, led by Mena Marano, anticipates closing the fiscal year 2024 with revenues exceeding €70 million. The group aims to invert its current distribution ratio (70% Italy, 30% international) in the coming years, enhancing its presence in the UK, Middle East, Russia, and China. The strategic objectives are threefold: international market growth (particularly entering South Korea by 2026), strengthening e-commerce, and expanding retail networks for the group's brands.