Safilo has announced that starting with the Fall 2019 selling season, all globally produced point of purchase marketing materials, namely counter cards or show cards, will be FSC certified. To this end, any new printed point of purchase materials produced globally or locally in individual countries, will follow the same global directive.
The FSC, an acronym for Forest Stewardship Council, is an independent, non-profit organization that protects forests for future generations. FSC certification ensures that items come from responsibly managed forests that provide environmental, social and economic benefits.
Sustainability is core to the company’s strategy; the FSC certification is part of a broader set of technical and environmental innovations and social initiatives that the company is already implementing. The group is making key investments to transform its business and operations for sustainable, profitable growth and generate shared value for its stakeholders and communities, as reported in the second edition of Safilo’s consolidated non-financial information statement.