Safilo Group announces the introduction of Eastman Tritan Renew in its polarized lenses, becoming the first player in the market to adopt Tritan Renew Polarized lenses and have a bilateral collaboration with Eastman on technical innovation, unlocking new opportunities for the eyewear industry.
From August 2023 Tritan Renew Polarized lenses will be featured in Under Armour eyewear, one of Safilo’s licensed brands, and will be progressively rolled out across the Group’s broad brand portfolio of sunglasses, further asserting the Company’s business commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry. Tritan Renew is part of a comprehensive range of sustainable materials now offered at scale by Eastman. This recent technical breakthrough allows Safilo to introduce a 50% certified recycled content* material in collections with polarized sunglass lenses while retaining the performance and quality standards expected in Safilo products.
“Our goal is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey”, declared Vladimiro Baldin, Chief Licensed Brand and Global Product Officier of Safilo Group. “After announcing that we are the first player in the eyewear industry to use all Eastman Renew materials, we couldn’t be more proud to be the first player to have a technical innovation partnership with Eastman which allows us to work together to offer a variety of differentiated options that meet our high standards for both design and sustainability”.
*The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISC