The new reference for eyewear design professionals
Expert designer and TEF editor Maarten Weidema has completed his second book dedicated to the "Holy Grail" of eyewear design.
The "Amazing Eyewear" series presents its second edition, a 250-page volume that documents the evolution of eyewear design. This hardcover book explores groundbreaking innovations, such as the use of artificial intelligence and 3D-printed, color frames, while also offering solutions to make optical stores more sustainable. A true reference point for discovering the latest developments in frame materials and components.
The book delves into the technical nuances of eyewear design, serving as a gateway to future trends in the industry. It highlights 25 independent and unique eyewear brands—a mix of established and emerging names—that pursue their passion regardless of support from traditional industry and fashion.
This volume is positioned as a genuine tool for the growth of optical stores, enabling them to stay updated on the latest eyewear trends and expand their knowledge of the optical sector.
The book is available on tefmagazine.com