WMIDO

A more sustainable future of the eyewear industry

Written by MIDO | 08/27/2019

In order to increase customers’ sensitivity to nature and collect attention towards eco-friendly products, Okia recently launched the www.sustainability.okia.com website, dedicated entirely to its green solutions. Properties and advantages of each sustainable product by Okia are illustrated there in detail using all-new graphics and in combination with facts and figures about worldwide pollution and interesting tips about how to try to make the world better and to save the environment.

Besides the green products Reshape and Bio Lens that were launched at MIDO, this fresh, eye-catching website showcases two new sustainable materials developed by the company: “BD8 – Bio Plastics” and “Bio Polybag”.

“BD8 – Bio Plastics” is a 100% bio-degradable plastics which can be naturally broken into carbon, water and bio mass. In a world where approximately 8 million pieces of plastic pollution find their way into the oceans every day, “BD8 – Bio Plastics” offers an eco-friendly solution: millions or even billions of eyewear and other products can be made of a bio-degradable plastics which can be absorbed by the organisms and enrich the soil on decomposition. “BD8 – Bio Plastics” is lightweight, durable, crystal clear, hypoallergenic and good for any colors, designs or patterns.

One of the BD8 products is “Bio Polybag”, a bio-degradable plastic eyewear bag which can be naturally broken down in 5 years. With a high tensile and impact strength, this crystal clear product comes as the best alternative to oxo-degradable plastic eyewear bags, as it can completely biodegrade into carbon, water and bio mass without leaving any plastic fragments behind.