Wiley X EMEA LLC: in Italy with DAO

The Wiley X brand continues to expand on a global scale, with DAO in Italy as the latest to join its fast growing distributor family.

The owner and Director of DAO, Fabio Frisani, explains: “I have together with Wiley X been trying to seal this deal for some time now and I am delighted finally to be able to announce our agreement. In Wiley X, we have found another company whose dedication and passion for their products matches our own. We are really excited to be collabrating with Wiley X as they complements the DAO product range perfectly. I see a bright future for this partnership as these products are not offered in a big scale in the Italian optician market today and the demand has been there for years”.

Wiley X EMEA LLC Commercial Director, Jakob Riis, is very pleased with this agreement: “Wiley X EMEA looks forward to pushing our unique brand deeper into the Italian optician market and to be able to do this with DAO Srl is no less than perfect. Wiley X Eyewear are functional frames and need the right company to distribute it. In DAO we have found a compagny that understands the functions and features of Wiley X”.

DAO, with its highly professional sales and service team, will be introducing and offering the Wiley X products to the Italian optician market as of January 2018 and the expectations of this partnership remains high from both companies, as Wiley X has set the benchmark for safety, style and utility in the premium performance sunglasses category.