De Rigo adds Converse to its EMEA portfolio

De Rigo Vision enhances its portfolio in EMEA with a true icon made in the USA: Converse. From this month, the company will also be directly responsible for distributing the collections of the well-known American brand on an exclusive basis in Europe, the Middle East and Africa.

This new commercial reorganisation will allow De Rigo to manage the distribution of the brand on a global level, as it already does in the Americas, Australia and Asia through Rem Eyewear, purchased in 2016 by the Longarone Group.

“We are delighted about this distribution agreement" – comments Michele Aracri, Managing Director of De Rigo Vision – "The Converse brand is a real legend that fears neither the passing of time nor the flight of fashion. Not only does the distribution contract fit in well to our strategy, which consists of extending our range on a global level, but it also offers a significant potential for growth”.