Visionworks Joins Industrywide Think About Your Eyes Initiative
Visionworks, a leading provider of eyecare services with more than 650 optical retail stores, is the latest industry partner to support Think About Your Eyes (TAYE), a national public awareness campaign aimed at educating consumers on the benefits of vision health. The addition of Visionworks to this industry initiative, presented by The Vision Council and the American Optometric Association, continues the campaign's growth and reflects the increasing importance of getting an annual comprehensive eye exam, according to an announcement from The Vision Council. "Visionworks is committed to providing our customers with the best possible eyecare, and working to ensure that all consumers are informed on the importance of vision health to an overall healthy lifestyle," said Jim Eisen, CEO of HVHC Inc. and president of Visionworks. "As a supporter of the Think About Your Eyes campaign, we're able to further spread awareness of the benefits of a comprehensive eye exam, and join other industry leaders in making annual eye exams a standard part of everyone's life." "We're excited to welcome Visionworks as a partner in the Think About Your Eyes initiative, and thrilled to see the dedication to consumer eye health coming from the industry's retail leaders," said Dave Plogmann, managing director of Think About Your Eyes. "Since the campaign's national launch, eye exams have increased 5.0 percent, leading to an additional 7.4 million annual eye exams and the diagnosis of more than 800,000 previously undiagnosed eye diseases." The Think About Your Eyes initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children's vision and how regular eye exams can positively affect overall health. The site, which has received more than 1.2 million visitors, features a comprehensive locator tool where visitors can easily find local Think About Your Eyes member eyecare providers.
