The "Open Door" project

The "Open Door" project, designed and launched in September 2015 by Vista Eyewear, producer of the Mad in Italy brand, continues with success. The project aims to explain the production phases for glasses, from design to production and distribution. Not just by words but also through opening the doors of the company to the eyes of Italian university students and specialist schools in a programme of visits and guided tastings to improve awareness of the territory in which Mad was born. Given the success to date, the company also plans to export the idea beyond Italy. Participation is upon special request by opticians.