Out to conquer Rome

In the heart of Rome, an antique building has been restored to host the first European Polo Ralph Lauren flagship store dedicated to men's fashion. A little corner of America that stretches over 465 m² over two floors decorated with Ivy League Club details and whitewashed bricks of a NYC loft can now be found in the Eternal City. The store makes it possible for shoppers to explore the entire world of Polo Ralph Lauren, which will obviously include eyewear. “Rome is a lively city full of energy, characterised by a very rich history that coexists with a romantic soul, together with a model attitude. This perfectly reflects the spirit of Polo and I am thrilled at the idea of seeing the brand grow in this legendary city,” declared Mr. Lauren.