Ital-Lenti appointments

Ital-Lenti has made an important new addition to its staff: Paolo Marchesi, who will have the dual role of Product and Marketing Manager. He was appointed because of his thorough knowledge of the market and considerable commercial awareness thanks to thirty years’ experience in leading international companies in the sector. Marchesi will work alongside Pino Loiacono, Commercial Manager, on defining product and service strategies oriented toward eye care professionals, the sales force, subsidiaries and service centers. As well as handling products and communications for the trade and the market, Marchesi will also be a point of reference for training activities aimed at offering partner outlets quality consultancy.