First Moscot store in London

On December 11, Moscot, the hundred-year-old New York City brand known for its iconic eyewear, will be opening its first European single brand store at 37 Beak Street, in the heart of London’s West End. Founded by great grandfather Hyman - who began selling the first eyeglasses from a wooden handcart on Orchard Street, NYC, the fifth generation of the Moscot family has widened its horizons to include London, thus establishing a link between the capitals of classic and modern styles. The Moscot shop in London joins those in Tokyo and Seoul as the brand’s second single brand store in order of size and sixth in the world.