Captivating Osaka

Japanese are renowned connoisseurs of denim with an almost maniac passion for vintage. Recognizing the trend, Roy Rogers, the long-standing Italian jeans brand, has opened its first shop-in-shop in the Hankyu department store at Osaka, which unites the most important international designers specializing in men’s fashion in a sales area of about 16,000 square meters. The new shop reflects the design project of the brand’s standalone boutiques, with display elements made by Tuscan artisans, such as the sales counter and large shelves in recycled oak that alternate with those in backlit glass, the ideal setting for the men’s and accessories collection.