Captivating Amsterdam

For its third edition of The Loft the inventors once again furnished a Loft on one of Amsterdam’s canals with a selection of the best interior pieces and exclusive accessories. The venue was open to the public until September 6 and hosted a choice of events, presentations and parties over two weeks. The idea behind it is that everything becomes more beautiful in the right environment and products should be experienced in a real life setting rather than in a showroom. Sama Eyewear, which was founded by the designer Sheila Vance in Los Angeles, loved the idea and joined together with brands like Denham, Stella Maris and many others. At The Loft you could see the new deCODE Los Angeles collection.