Blackfin campaign finalist for Parola d’impresa

Blackfin’s Neomadeinitaly campaign has been added to the finalists of Parola d’impresa, the award promoted and organized by Confindustria SMEs and UPA – Utenti Pubblicità Associati – with the support of the magazine Il Sole 24 Ore and in collaboration with L’Imprenditore, the monthly magazine published by Confindustria SMEs. The competition has two categories: print and new media. In the latter category, the Blackfin brand ranked third with the Neomadeinitaly campaign produced by Nicola De Pellegrini of the agency Anidride/Design. The new campaign pays homage to genuine made in Italy products and the birthplace of Blackfin eyewear. The company manufacturing Blackfin eyewear – Pramaor of Taibon Agordino (Belluno) – coined the term “neomadeinitaly” to define the identity of its titanium eyewear which is part of entirely made in Italy top-quality products that respect people, the environment and traditions.