A rapper and a writer for French Connection

The affirmation “Will be” sums up the concept of the fall/winter 2015 campaign by French Connection, the British brand of women’s apparel. Interpreting it are two emerging young talents: Irish rapper Rejjie Snow and American writer, model, sculptress and performer India Salvor Menuez. Some personal declarations by the two young protagonists like India Salvor Menuez’ "I am a woman – by nature and by choice", encircle their poses and provide another narrative key. "We are very pleased with the new creative team behind this season’s campaign and satisfied with the end result" said Stephen Marks, president and CEO of French Connection. Art direction was by an internal French Connection team, which chose Harley Weir, a very young photographer from London.