A Police first

Police has inaugurated its first mono-brand store in Milan. Situated in one of the longest shopping streets in Europe - Corso Buenos Aires – its 50 square meters not only host all the products with the Police label but also expresses the values that brought the brand to the attention of the world in just a few years. Designed and constructed by Studio icat, the store interprets the brand’s aesthetic codes in an original mood inspired by a metropolitan set. Featuring metal and cement, the space allows visitors to immerse themselves in the world of the brand. The choice of colors was also radical: no paintwork and all-natural materials express the brand’s bold and genuine spirit.