A new partnership for Tag Heuer

Alain Afflelou and Logo Group - creator, manufacturer and distributor of the Tag Heuer Avant- Garde Eyewear brand - have signed an exclusive partnership. For one year, as from October, the Made in France eyewear collection "TAG Heuer Avant-Garde Eyewear for Alain Afflelou" will be available exclusively in stores in France and other countries where the brand is present (Spain, Portugal, Belgium, Switzerland, Luxembourg, Ivory Coast, Morocco, Lebanon and Algeria). Thanks to this unprecedented partnership, the Logo Group offers opticians in the Alain Afflelou network, the possibility of offering high quality Made in France frames to customers at a price anyone can afford. Designed for sportsmen who want a challenge, the collection is inspired by the famous Tag Heuer slogan "Don't crack under pressure."