A Chewable Tablet to Help Athletes See Better

Ocular-nutrition pioneer EyePromise is expanding its NSF Certified EyePromise visual performance product line by introducing EyePromise vizual EDGE Chewable, a one-a-day orange citrus-flavoured chewable tablet designed to maximize athletic performance by helping athletes see better and react faster. The new formula made its debut at the annual Collegiate and Professional Sports Dieticians Association (CPSDA) conference (May 18-21, 2015) in front of some of the most elite professional and college sports dieticians from around the country."Every successful brand evolution starts and ends with the customer," said Bob Kearns, vice president of consumer marketing and sales at ZeaVision. "We have collaborated with some of the most influential dieticians in college and professional sports to ensure that we came away with a science-driven formula that delivers results while proving convenient for the busy athlete," said Kearns.According to the company, ZeaVision played a key role in introducing the benefits of paprika-derived zeaxanthin to the medical community over a decade ago. Scientific advancements around zeaxanthin's role in athletic performance specifically have accelerated over the past five years.Packaged in both one- and three-month supply bottles, EyePromise vizual EDGE Chewable contains high levels of paprika-derived zeaxanthin, a nutrient that has been scientifically proven to help athletes see better and react faster by improving colour contrast, reducing sensitivity to light and glare, and increasing visual processing speed. The sugar-free formula also contains other nutrients critical to eye health, including marigold-derived lutein, vitamins D, E, C, A, and zinc, and is meant to be taken with a multi-vitamin or fish oil supplement, according to Dr. Dennis Gierhart, the scientist behind the NSF-certified EyePromise product line.The EyePromise visual performance product line includes seven unique formulas designed to address a wide variety of athletic needs. Having been adopted by elite college and professional sports programs (NCAA, MLB, NHL, NBA, etc), the EyePromise product line is the first line of visual performance products to achieve NSF certification and is one of the ocular nutrition brands most frequently recommended by optometrists, athletic trainers, dieticians, and strength coaches.SOURCE: EyePromise