X-Ice brand becomes X-Ide
In 2007, the Calalzo di Cadore (Belluno) company, Immagine Eyewear, celebrated ten years of business and successes.
The result of the entrepreneurship and creativity of brother and sister Susi and Tiziano Tabacchi - Chief Executive and Creative Director, respectively - the company has a staff of 10 and an Italy-wide network of 12 agents. The heart of the company is the very active Style Office that is alert to anticipating new trends and creating innovative and highly original frames that meet market requirements.
In 2002, the X-Ice project was set up with the launch of the Sun collection on the Italian market, followed only six months later with the Vision collection.
In 2003, both lines were introduced to foreign markets, where they also met with huge success in terms of sales and public acclaim, which led to the brand's gradual establishment on the market.
The company's development strategy, which for some time has aimed at meeting the market's need for innovation and underscoring that the brand belongs to the world of design, peaked at end of 2007 when the X-Ice brand became X-Ide®.
X-IDE® is not just a brand, it represents an innovative concept: a creative boutique based on exchanging values and a search for excellence led by a capable and dedicated group that makes design and Italian style its strong points.
And the name was not chosen by chance:
X - for avant-garde, our future
I - for Immagine, our company
D - for Design, our strength
E - for Eyewear, our world
The values and characteristics that determined the success of Immagine Eyewear's products are the same for the X-Ide® collection, which is distinctive because of its highly innovative design, careful technological research into the harmonious combination of different materials, such as metal and acetate, and the special attention to color matching. The rich details and design of the frames - a play of space, distance and transparency - make this a totally original and inspired collection characterized by a decisive, strong personality.
