USA: Barack Obama sets a trend

"Barack Obama style" is now a trend inside and outside the United States.

From an Obama puppet on sale in Germany a few months ago, to the undershirts of the beginning of June that were immediately copied by Brad Pitt at the Venice Film Festival.

Then came eyewear and in fact 3Concept has dedicated one of its models to the Democratic nominee for the White House. The Barack model features a fresh and innovative design with an elegant, interesting look and incredible lightness.

3Concept created a very special "screwless" technology: the entire frame, the front piece and the temples, are supported by an ad hoc stainless steel bar. The bar is inserted in the acetate temples and supports the very light steel front piece, which can be replaced by a sun front piece in 2 simple movements: the front piece is lifted from the central support and turned 180 degrees to slide it out of the bar.

The Barack model is the illustrious interpreter of the sophisticated fascination of the 3Concept line, which creates a new, totally versatile and innovative concept in eyewear.

The complete 3Concept collection consists of 11 vision models with the relevant sun front piece and 4 sun only models. Every front piece comes in 3 colors: the eyewear comprises a very light nylor front piece in 0.5mm-thick stainless steel mounted on a steel bar onto which the acetate temples are hooked. Temple colors range from ivory to brown, in addition to black and white.