Try Change on the slopes at Italy's major skiing resorts

Forty-four 84x119 cm advertising posters show the male star of a campaign that immediately conveys the product and its essential message. Images that will accompany snow lovers throughout the 2007/2008 skiing season.

The most important locations in the Italian mountains have been selected for this initiative with such a strong impact: from Selva di Val Gardena to Madonna di Campiglio, from Marmolada to Cortina d'Ampezzo, from Canazei to San Vigilio di Marebbe, just to mention a few, at least one Try Change poster appears on the ski slopes.