Party for opening of Oxydo Temporary Showroom

A cocktail party Wednesday, March 26, inaugurated the 'Oxydo Temporary Showroom': at the event were numerous VIPs with a shared passion for the eyewear; they included Miriana Trevisan, Kris, Yan Augusto, Patrizia Hnatek, Giovanna Rigato, Luca Abbrescia, Elena Canevazzi, DJ Fish, Dennis Fantina and young Milanese trendsetters.

During the fifteen days that the 'Oxydo Temporary Showroom' is open at 59 Corso di Porta Ticinese, visitors and passersby will think they are walking beside the canals in Amsterdam and not along the streets of Milan; the 'Temporary Showroom' is in fact inspired by the famous windows in the Dutch capital's Red Light District.

'Oxydo Temporary Showroom' is based on the concept of 'Have Protected Sex', the title of the current press campaign by the Safilo Group's house-brand: highly-effective images and, in this case, windows that are challenging and, above all, ironical.

'Have protected Sex' is the claim of the new Oxydo campaign: as a tool for protection in an unusual context, the eyewear becomes a way of conveying an important social message that urges young people to have safe sex.

The campaign was supported by Lila because of its message of protection aimed at a young target.