Oxydo Temporary Showroom in Milan

During the fifteen days that the 'Oxydo Temporary Showroom' is open at 59 Corso di Porta Ticinese, visitors and passersby will think they are walking beside the canals in Amsterdam and not the waterways in Milan; the 'Temporary Showroom' is in fact inspired by the famous windows in the Dutch capital's Red Light District.

'Oxydo Temporary Showroom' takes its inspiration from the 'Have Protected Sex' concept that is a feature of the current press campaign by the Safilo Group's house-brand: highly-effective images and, in this case, windows with an ironical flavor.

'Have Protected Sex' is a campaign in which Oxydo sunglasses are used to symbolize protection in an unusual context as a pretext for putting across a social message on the importance of safe sex. The campaign was supported by Lila because of its message of protection aimed at a young target.

A cocktail party was held Wednesday, March 26, to inaugurate this special and unique 'Oxydo Temporary Showroom'.