Oxydo presents 'Protect the World'

The Oxydo communication always aims at social responsibility and now focuses on the environment in the launch of a new eyewear collection produced by the Safilo Group.

The photos are a declaration of sincere ecological commitment and they highlight the feisty heart of the collection. The new subjects show the characters as courageous superheroes ready to monitor and protect our planet as they look down on it from outer space through Oxydo sunglasses and vision frames.

In the new images with the headline 'Protect the world', Oxydo eyewear is the real star of the campaign: the inseparable accessory to be worn even, and above all, on the most demanding missions. The new campaign highlights a highly topical social attitude with the sunglasses being used again to symbolize protection and as a pretext to launch an important social message in an ironical plea to protect the environment.

The campaign payoff 'Remark your identity' underscores the unique and incomparable personality of those who wear Oxydo sunglasses: dedicated to people who don't follow fashion but prefer to create their own style, and those who want a precise identity a long way from any kind of standardization.