Optical Master Club members are entitled to customised advertising campaigns

Optical Master Club is a framework that offers its members a customised marketing service.

Since its foundation, the Club has focused on personalised communication for every member, making the implementation of these communication strategies its main goal. Aware that every company has its special requirements, Optical Master Club analyses and evaluates them to best meet their requirements. The Club also seeks resources to fund its members' advertising campaigns.

We find a recent example in 'Gli occhiali di Laura', an optical and optometry centre that, having opened recently, needs to be in the limelight to build visibility and define its market position during the launch phase. In short, they need to convey the message that Laura Colombo's architectural and design skills merge with cutting edge technologies in the optical field.

We could consider the recent case of 'Gli occhiali di Laura', a newly opened optical and optometry centre that is experiencing the so-called 'launch phase'. Hence, its need for a targeted strategy to build awareness and define a special, distinctive position; the need to spread the message that the company converges Laura Colombo's architectural and design expertise and ultimate technology and know-how in the optical field.

A team of experts has studied and created a matching image for materials and communication media, also numbering the website and the "Service Card". The strategy's refinement is consistent with the optical centre's position and prospects. An inaugural event and initiatives designed to build awareness and business will follow.