Okki announces winner of 'Vetrina più creativa' competition

January 5, 2008, was the last day of the 'Vetrina più Creativa' competition, a special invitation to new creativity by the New Easy Company of Reggio Emilia.

The winner was announced by the company that produces the Okki eyewear brand and a panel of journalists and sector operators: the challenge was won by Ottica Bonzanini, Corso Cavour, Novara.

The aim of the competition was to create an original window display using the many and colorful Okki, Okkietti, Mezzokki and Okkisun cartons provided free to the stores: a window on the world and the New Easy Company mission that is not just a simple container for products, but a genuine design project.

After carefully assessing the participating stores, the company chose Ottica Bonzanini from a shortlist of three. An after-hours will be organized at the store to present the event to the media.

Thanks to the brand's new graphic image, which involved an advertising campaign and the website as well as a catalog, packaging and visuals, the exclusive window display with the OKKI signature has been colored with pop images, intellectual maxims and original frames.

Made in Italy eyewear that is not just an accessory but also, and primarily, a fashion detail for personalizing the outlet and its style.