Modo presents its new Ad Campaign

Directed and photographed by Joseph Cartright, Modo has developed its new advertising campaign to represent its philosophy 'Eyewear for the Individual', and to communicate its unique style statement to its target of fashion-forward individuals with discerning taste.

With four eye-catching photographs of male and female models, the campaign focuses on selected styles from the new Modo Linea and new Modo Sun collections.

A video campaign is also available to give a feel of the Modo experience and welcome consumers in selected stores. It can be viewed on the www.modo.com website and is available on request.

The media from the campaign is present on Modo's new trade and consumer websites www.modobiz.com and www.modo.com, online and retail store, as well as in an array of media and POP materials like countercards, teasers and posters.