Italia Independent opens first temporary store

Italia Independent, the style project brand created by Lapo Elkann, has decided to open its first Temporary Store in Milan. The aim is to promote the new I-Wear vision and sun collections which were previewed at the last Paris optics fair.

Starting December 11 at the observatory on Corso di Porta Ticinese, a well-known store in Milan and a benchmark for the sale of research and design eyewear brands, there will be a vast selection of sun and vision glasses by I-Wear Italian Independent. From February 2009 they will be on sale at other opticians’ stores.