Fendi extends global licensing agreement with Marchon

Fendi, a division of LVMH (Moet Hennessey, Louis Vutton), has announced a fiveyear global license renewal with Marchon to manufacture and distribute sunglasses and opticalframes effective January 1st, 2009. Marchon was first awarded the global license for Fendieyewear and sunwear in 2005. The company had held the license for the western hemispheresince 1991.

The Fendi eyewear and sunglass collections have the glamorous look and luxurious detailing thatis synonymous with the brand. Michael Burke, C.E.O., Fendi Group, said 'The collaborationbetween our design teams has been very successful. The beautiful eyewear and sunweardeveloped by Fendi and Marchon resonates with our global consumer base.'

'Fendi is a jewel in our brand portfolio,' said Marchon CEO, Al Berg. 'We have learned a lotworking with the Fendi management team. Our sales results demonstrate what partners can dowhen working perfectly in tandem.' Pierre Bessez, Executive VP of European Designer Brands atMarchon, added 'Fendi is a very creative brand with rich heritage. It has been a fantastic successstory for both the Marchon Design Center, in Italy, and our creative counterparts at Fendi, Rome.'