Dirk Bikkembergs: a showroom in Barcelona for growth in Spain

This is a very dynamic moment for Dirk Bikkembergs: after the announcement of a big store opening in Milan, the Pitti Uomo presentation of Tirosegno soccer boots with Zeis Excelsa and its debut at Pitti Bimbo, the time has come to strengthen its presence on the Spanish market. And in fact the Belgian stylist will be opening a showroom in Barcelona July 2, during the Bread & Butter days.

Located on the top floor of a building overlooking the city on Calle Provença, the 1,000-square-meter showroom is the perfect platform that will allow the stylist to promote his collection in a currently strategic market.

'Spain is a very important outlet in general and for us in particular' explained a spokesperson for the fashion house. 'We debuted here in 2005 and by 2006 we already had good results with 30% growth in billings every year and today we have a total of 210 outlets'. Specifically, for the summer 2009 season that is beginning now, sales are estimated to grow by 20/25%.

The new showroom will bear the stylist's name and it will also have two rooms for the Bikkembergs by Dirk Bikkembergs and Bikkembergs Sport lines. Regarding showrooms, the opening of a 1,300-square-meter space on Milan's Via Burlamacchi in the Porta Romana area is scheduled for this October/November.

(Source: Fashion Magazine)