Corrado Moro is new General Manager of Area
A man of considerable experience and professional expertise, Corrado Moro's approach to the optics market has always been innovative and strategic and he has made a significant contribution to the growth of the companies of which he has been part.
The success of Moro's professional career came particularly during the last decade. From being head of special projects at Bugatti Accessori he went to Optiproject as Sales Manager for Italy and then joined Allison SpA as European Commercial Manager. During these nine years, he was directly responsible for the subsidiaries in major European countries such as Spain, Portugal, France, Belgium, Holland, the UK and Germany, the general agencies and distributors in other countries and was also in charge of supervising the Italian market.
As General Manager at Area, Corrado Moro will play a particularly significant role from a strategic point of view; it will be his task to give the company a managerial imprint that will project it into a new and ambitious positioning on the international market.
'I am really honored by the confidence that the owners have shown in me and my new role' Corrado Moro declared. 'The road I want to take to make Area a contemporary and competitive company will be long and clearly mapped out'.
The first step will be a new distribution project that will not use distributors but will be a direct operation in Europe's main countries. In addition to this, there will be consistent and centralized management of the brand portfolio with partner distributors in the rest of the world, with the main aim of giving the Friuli company's products considerable added value. It is a complex and strategic operation which is concurrent with an historically significant period for markets, increasingly in search of niche rather than mass-produced products. This is an important opportunity for Area. A perfect fashion accessory of rare beauty, the excellence of the materials used for its eyewear is combined with the artisan attention to detail that makes them unique. An example: Coco Song. This is the brand that represents the greatest and most complex challenge: the launch of Area Glamour with the new Coco Song jewelry line.
A wide-ranging and demanding project for Corrado Moro, but one of his major objectives is to make Area 'a significant and prestigious partner for opticians throughout the world'.
