Coco Song at Bit
Friuli Venezia Giulia is a region with a wealth of history, culture, art and flavors, an Italy of mountains, golden sands washed by blue waters, and gentle hills. An extensive natural amphitheater that makes Friuli Venezia Giulia unique, just like its people. Continuing the splendor of previous editions, the region will be at Bit again this year and its stand will host some of the world companies that have made, and continue to make, every day so special. It pays tribute to the leading companies in the region, which of course include Area, an eyewear industry leader which this year will be exhibiting its jewel, the brand that is already a world fashion,Coco Song®'.
Set up in 1998 in the province of Udine, the company now has 65 employees and boasts an important presence in major countries inside and outside Europe. Elegance, flair and design with an international flavor are the successful elements that have made Area one of the most original companies in the Italian eyewear sector and have also confirmed its success on the five continents, where it is always represented and distributed in association with other exclusive and unique designer collections. In Germany, France, Scandinavia, Holland, the United Kingdom and, obviously, the United States, Canada, Australia, New Zealand, Mexico, the Middle East and Asia, Coco Song adorns the faces of those who rightly consider themselves to be unique and want everyone to know it.
Area's success, and especially that of Coco Song®, is due to its ability to create exclusive works of art and interpret with Italian eyes the prestige and luxury of the oriental culture of dynasties that have past but are not forgotten. Daring elegance on the faces of special men and women, the luxury of silk, leaves and natural feathers, of Swarovski crystals that illuminate like diamonds thanks to the refinement and originality of Italian design.
A highly evocative brand that combines artisan attention to detail with the use of exotic elements and the continuous search for high standards of quality to make every item in the collection a genuine work of art. Rare, unique creations that will be on show at the Friuli Venezia Giulia stand in perfect symbiosis with the image and atmosphere that animates the international exhibition.
The expressiveness, refinement and 'sensations' of Coco Song® eyewear will continue to amaze guests in a display designed especially for the exhibition. Guests will be able to appreciate and admire these small 'masterpieces' worn by young and beautiful models on the catwalk in the Bit halls and at the evocative Friuli Venezia Giulia 'skies and greenery' stand.
