Callaway Golf Eyewear announces the release of '08 collection

The collection, unveiled at the recent PGA Merchandise Show, was received with tremendous excitement and approval from retailers and the industry at large. Callaway Golf Eyewear is being heralded as one of the most significant additions to the industry and is proven by award winning performances.

The Tour Authentic™ eyewear styles, an addition to the Company's X-Series™ line, features Flexon® Memory Metal frames, special fit characteristics and superior lens technology that speak to an upper-end segment of the market .

'The idea behind this special segment is to span the golf sunglass market with higher-tech materials and styling. Tour Authentic™ eyewear follows the trend set by Callaway Golf to provide exceptionally superior products to touring pros, teaching pros and the golf aficionado' said Marcel Schiro, Vice President of Sales and Marketing.

The Tour Authentic™ segment of Callaway Golf Eyewear includes three unique models and is competitively priced at $245.This exclusive offering will be made available on a limited basis only to authorized Callaway Eyewear dealers.