Bushnell: new BackTrack compass

Yesterday at Palazzo delle Stelline in Milan, Bushnell presented its new gem, BackTrack, the GPS compass that shows the direction to be taken and the distance back to the starting point.

Bushnell Italy commercial manager Marco Ribaldone described the American company’s new product as “combining technology and functionality at a competitive price”.

The new arrival at Bushnell is handy and light (only 73 grams and 7.3 cm in diameter) and will be on sale in certain sports goods chains and opticians’ stores selling the Group’s eyewear brands Bollé and Serengeti.

Currently, 3,000 compasses have been distributed, but the estimate for next year is around 20,000.