Briko to use Ldl Comunicazione

Briko is one of the main players in the world of sport. For over twenty years, Briko has accompanied champion skiers and cyclists on their major achievements. From glasses to goggles, from helmets to apparel, the Briko brand has been one of the benchmarks in the history of sport in recent decades.

Now Briko's new owners in the BHolding Group will be supporting Briko in the reconfirmation of its role as a leading brand in the outdoor sector. Company president Carlo Boroli said: 'In all our actions we not only want to underscore the undisputed quality of Briko products, we also want to devote our attention to developing the service we offer the market and our retailers'.

Since the beginning of September, the job of supporting communication in Italy's trade press and other media has been given to LDL COMunicazione, a division of the COMeta PRess agency that specializes in PR for sports apparel and equipment brands.