Barberini's 'GlesScape' on Sky

Excellent vision quality, the elimination of reflection and glare, optimum color perception and maximum vision comfort. These are the exclusive attributes conveyed in the commercial. The computer graphics setting shows a snowboarder, a windsurfer and a golfer in environmental conditions that are a tough test for lens efficiency and in situations where clear, sharp images are an absolute requirement.

Smooth background music and spectacular editing contribute to the atmosphere of the film that gives the illusion of being a single slow sequence. The outcome is a commercial that is both informative and emotional and describes the exclusive characteristics of the polarized lenses in optical glass and, above all, defines a lifestyle that is dynamic and desirable.

The commercial has already been televised on several Sky channels and is supported by the simultaneous publication of a new campaign in major Italian newspapers.