An exceptional partnership with multinational giant Shamir

A new and exceptional partnership for Rudy Project. It has clinched an important collaboration with Shamir Optical Industry, the global company based in Israel and with branches in Europe and the United States, for the production of its ultra-new anti-reflection ImpactRX sun and vision photochromic lenses with leading edge optical technology guaranteed for life.

Designed in collaboration with specialist optical laboratories and faithful to the claim, 'Impact RX, Revolution in RX Sports', the lenses are the result of years of research and action testing on professional athletes.
Guaranteed safe, shatterproof for life, and with total vision comfort, the lenses can be used for close-up and distance vision without interrupting outdoor sport activities; they can also be personalized with high corrective factors and be mounted in different kinds of glasses. They cope perfectly with any light conditions during any type of sport and a small laser-engraved signature attests to their authenticity. ImpactRX Clear, Red, Golf&Tennis darken as light increases at any time of the day and in any weather conditions. Clear lenses darken in just a few seconds; Red lenses are recommended for variable weather; Golf&Tennis control the light on green backgrounds.

The goal achieved by Rudy Project when Shamir decided to collaborate by making its avant-garde machinery available for ImpactRX, is part of the mission that Rudy Project has been developing since 1985: technological research and unmistakable style for developing products in the optics and sport sectors that are increasingly practical and innovative and meet the needs of all athletes. A philosophy that has made RP the European leader for the production of top-range technical sunglasses, goggles and its brand-extension sports accessories, such as watches, apparel and bags, totaling over 5,000 articles.